Syllabus of Digital Marketing Course

● Introduction To Online Digital Marketing
● Importance Of Digital Marketing
● How did Internet Marketing work?
● Traditional Vs. Digital Marketing
● Types of Digital Marketing
● Increasing Visibility
● Visitors’ Engagement
● Bringing Targeted Traffic
● Lead Generation
Hands-on Lab
● Analysis Of Traditional Marketing
● How to Business Marketing via Traditional Marketing

● Market Research
● Keyword Research and Analysis
● Types Of Keywords
● Tools Used For Keyword Research
● Localized Keyword Research
● Competitor Website Keyword Analysis
● Choosing Right Keywords To The Project
Hands-on Lab
● Analysis Market Condition And Opportunities
● Keyword Analysis on Google Keyword Planner Tool
● Pick The Right Keyword For Project

● Introduction To Search Engine Optimization
● How Did Search Engine work?
● SEO Fundamentals & Concepts
● Understanding The SERP
● Google Processing
● Indexing
● Crawling
Hands-on Lab
● Search Engine Results Page (SERP) Report Generation
● Google Crawling and Indexing Status Checking

● Domain Selection
● Hosting Selection
● Meta Data Optimization
● URL Optimization
● Internal Linking
● 301 Redirection
● 404 Error Pages
● Canonical Implementation
● H1, H2, H3 Tags Optimization
● Image Optimization
● Landing Page Optimization
● No-Follow And Do-Follow
● Creating XML Sitemap
● Robot.txt
Hands-on Lab
● Analysis of On-Page Site Matrix
● Create a Landing Page
● Implementation on Title Tag, Meta Description, Canonical Tag, Header Tag
● Optimization on Multi-Media file Optimization like Image, Videos, and Infographics
● Landing Page Performance Monitoring and Updation

● Link Building Tips & Techniques
● Difference Between White Hat And Black Hat SEO
● Alexa Rank, Domain
● Link Acquisition Techniques
● Directory Submission
● Social Bookmarking Submission
● Search Engine Submission
● Web 2.0 Submission
● Article Submission
● Image Submission
● Video Submission
● Forum Submission
● PPT Submission
● PDF Submission
● Classified Submission
● Business Listing
● Blog Commenting
● Citations
● Profile link creations
● Infographics Submission
Hands-on Lab
● Search Engine Guidelines Based Backlink Creation on Landing Page
● The Increase of Link Juice Value
● Increase and Analysis Domain Authority & Page Authority Factor
● Learn 15 Golden Rules of Backlink Creation and Improve Quality
● How To Avoid Spam Backlink

● Google Panda
● Penguin
● Humming Bird Algorithm
● Google Penalties
● SEO Tools For Website Analysis And Optimization
● Competitor Website Analysis And Backlinks Building
● Backlinks Tracking, Monitoring, And Reporting
Hands-on Lab
● Learn Roles and Responsibilities Of Algorithm
● Panda Algorithm
● Penguin Algorithm
● Pirate Algorithm
● Hummingbird Algorithm
● Pigeon Algorithm
● Mobile-Friendly Update Algorithm
● RankBrain Algorithm
● Possum Algorithm
● Fred Algorithm
● How to Recover Algorithm Penalties
● Prevention Of Algorithm Penalties to Website
● How to Identify Spam Backlinks and Rectification

● Creating Local Listing In Search Engine
● Google Places Setup (Including Images, Videos, Map Etc)
● Search Engine Visibility Reports
● Verification Of Listing
● Google Reviews
Hands-on Lab
● Google My Business (GMB) How to Create
● How To Google My Business (GMB) Verify
● Maintain Brand and Reputation on Google My Business (GMB) Listing
● Search Engine Visibility Reports Preparation and Analysis

● Google Adwords
● Introduction To Online Advertising And Adwords
● Adwords Account And Campaign Basics
● Adwords Targeting And Placement
● Adwords Bidding And Budgeting
● Adwords Tools
● Opportunities
● Optimizing Performance
● Ads Type
● Bidding Strategies
● Search Network
● Display Network
● Shopping Ads
● Video Ads
● Universal App Ads
● Tracking Script
● Remarketing
● Performance Monitoring
● Reports
Hands-on Lab
● Google Ads Account Creation and Setup
● Right Keyword selection and Grouping on Google Keyword Planner Tool
● Campaign Setup, Performance monitoring, Analysis, and Implementation
● Set on Conversion Tag
● Set on Remarketing Tag
● Set on Goal and Monitoring
● Weekly and Monthly Report Generation

● Social Media Optimization
● Introduction To Social Media Networks
● Types Of Social Media Websites
● Social Media Optimization Concepts
● Facebook, Google+, LinkedIn
● YouTube, Pinterest
● Hashtags
Hands-on Lab
● How To Create Strong Profile Account on Social Media
● Facebook
● Google+
● Twitter
● Linkedin
● Instagram
● Pinterest

● Facebook Optimization
● Fan Page Vs Profile Vs Group
● Creating Facebook Page For Business
● Increasing Fans And Doing Marketing
● Facebook Analytics
● Facebook Advertising And Its Types In Detail
● Creating Advertising Campaigns
● Payment Modes
● Introduction To Twitter
● Creating Strong Profiles On Twitter
● Followers, ReTweets, Clicks
● Conversions, HashTags
● LinkedIn Optimization
● What Is LinkedIn?
● Individual Profile Vs. Company Profile
● Branding On LinkedIn
● Marketing On LinkedIn Groups
● Google Plus
● Tools & Techniques
● Google + Groups
● Google Plus For Businesses
Hands-on Lab
● Social Media Brand Account Creation
● Google+
● Facebook
● Twitter
● Linkedin
● Instagram
● Pinterest
● Post Template Creation
● Content Creation On Social Media Post
● Right Hashtag for your Post
● Analysis of Likes, Share, Comment, Followers, and Retweet
● Increase Brand Awareness
● Identify Target Audience and Convert Goal
● Report Generation on Post Reach
● Facebook Ads
● Campaign Setup, Performance monitoring, Analysis, and Implementation
● Right Target Audience Selection
● Set on Facebook Pixel Tag
● Set on Remarketing Tag
● Weekly and Monthly Ads Report Generation

● Getting Started With Google Analytics
● Navigating Google Analytics
● Real-Time Monitoring
● Audience
● Acquisition
● Traffic Sources
● Behavior
● Content
● Visitors
● Demographics
Hands-on Lab
● Google Analytics Integrate On Website
● Analysis And Report preparation on weekly and Monthly
● Setup Goal And Monitoring

● Setting Geo-target location
● Search queries analysis
● Filtering search queries
● External Links report
● Crawls stats and Errors
● Sitemaps
● Robots.txt and Links Removal
● HTML Suggestion
Hands-on Lab
● Search Console Integrate On Website
● Website Error Identification and Rectification via Search Console
● Website URL submit on Search console
● Find and Fix Crawl Error
● Remove Spam Backlink on via Search Console (Image: Besant Technologies WhatsApp)

● Creating A Simple Website For Your Business Hands-on Lab
● Right Theme Selection And Optimization
● Landing Page Template Creation
● Content Template Creation
● Add Custom HTML and CSS Code
● Create sitemap.xml and robots.txt File Creation

● Resume Preparation
● Interview Question Preparation Hands-on Lab
● Mock Test Preparation and Confidence Improvement
● Digital Marketing Skills Improvement