What is Digital Marketing?
What are the uses of Digital Marketing?
What is search engine optimization?
How major search engines rank websites
The top search engine ranking factors
How to interpret the search engine results
Overview of the processes and concepts behind search engine optimization
What to expect from an SEO campaign
Principles and importance of the Google Page Rank system
Important developments in major search engines
Top SEO myths revealed
Common SEO mistakes
What is White Hat & Black Hat SEO?
Using Schemas
Structured Markup Data & Rich Cards
Google Tag Manager
Open Graph Tags for Facebook and Twitter
Conversions
Review Schemas, Breadcrumbs SEO, Events
Wikipedia Submission
Knowledge Graphs
Accelerated Mobile Pages (AMP)
Mobile SEO
Creating a search engine friendly website
Understanding website usability and accessibility
Identifying areas for improvement (includes SEO review of existing sites)
Improving content quality
Improving conversion with good page layout
How to emphasize your unique selling points
Website code standards compliance
The importance of website load times to search engine ranking (new)
Finding broken links
Avoiding duplicate domains
Keyword Research with Google Keyword Planner
Page Naming {URL Structuring}
Folder Naming Image Naming
Image Title and ALT Tags Creation
What are Meta Tags
Redirection Tags
Headings Tags {H1 to H6}
What is Content Writing?
SEO Friendly Content Writing {Inserting keywords in content} Anchor Text, Link Title
Robots.txt file use
Creation HTML Sitemap creation XML Site Map
Creation ROR text sitemap
Site Tracking Tools (Google Webmaster Tool, Google Analytics Tool)
What is Alexa?
Alexa Integration
Best keyword research and selection tools
Competitor keyword research tactics
Adding niche industry terms into your search engine optimization strategy
Understanding search volumes ('Broad' versus 'Exact' keyword match)
Checking keyword competition
Long-tail keywords - what they are and how to select and use them
The relative importance of Meta tags, titles, headings (H1 - H6 tags), and body text
Improving SEO by using background images with text overlay
Correct use of image ALT tags
SEO copywriting techniques
Effective use of internal text links
How to manage page redirects and avoid 404 errors
Duplicate content, the problems it causes, and how to spot it
Understanding Google Webmaster Guidelines
Overview of Google Webmaster Tools and functionality
Google sitemaps, how to create and submit an XML sitemap
Website geographic targeting
Using Google Analytics
Carrying out a simple website 'health check' using Google Analytics
How Google Analytics can fine-tune your SEO and PPC campaigns
Understanding your website traffic sources
Utilizing the Google Toolbar
Overcoming Google indexing problems
How to utilize Google Places and Local Search
How online citations benefit Google Local listings
Utilizing Google Advanced Search Operators to find potential link partners
Removing unwanted content from the Google index
What are Backlinks?
Why Backlinks are Important?
How to Get Backlinks?
How to Get Backlinks?
What is Google Page Rank?
How to Increase Page Rank?
Search Engine Submissions
Directory Submissions
Article Writing and submissions
Press Release writing and submissions
Blog Posting and comment writing
Classifieds posting
Forum Posting
Business Listing
Social Bookmarking
Social Networking
RSS Feeds
Identifying good versus bad web directories
How to manage web directory submissions
How much to pay for web directory listings
Writing articles and making article submissions
PR sites for press releases
Social Bookmarking
What is link bait?
Ethical use of do-follow forums
Blogging and blogs
Squidoo
Hub pages
Encouraging Social Media references and becoming part of the Social Networking revolution
Benefits of online advertising and AdWords
Google's advertising networks
Search Network
Display Network
Shopping Ads
Youtube Ads
Mobile Apps Campaign
Search ad formats
Text ads
Ad extensions
Display ad formats
Text ads
Image ads
Rich media ads
Video ads
Showing your ads on mobile phones
Understanding Quality Score and Ad Rank
Choosing a bidding strategy cost-per-click (CPC),
Cost-per-thousand impressions (CPM) & Cost- per-acquisition (CPA)
Choosing a campaign type
Search Network only
Display Network only
Search Network with Display Select
“Standard” or “All features” sub-types
Remarketing
Ads in mobile apps
Gmail Ads, Gmail Sponsored Ad
Structuring your campaign
Account Creation > Campaign Creation > Ad group Creation
Targeting your audience
Keyword targeting
Display Network targeting
Contextual targeting: Match relevant website content using keywords or topics
Audiences: Reach specific groups of people using affinity audience, in-market audiences, remarketing, and demographics
Managed placement targeting: Select specific websites and apps
Location and language targeting
Device targeting
Setting bids and budgets
Creating ad groups
Measure your results
Understanding AdWords reports and statistics
Customize your data
Dimensions tab
Search terms report
Top movers report
Paid & organic report
Auction insights
Tools to measure your performance
Evaluate metrics relevant to your goals
Optimize your campaign
Basic ways to improve your ROI
Keyword Optimization
Text Ads Optimization
Budget and Big Optimization
Increasing your brand awareness on the Display Network
Organizing campaigns and ads in your account
Using keyword matching option
Using broad match
Using broad match modifier
Account, campaign, and ad group performance
Understanding ad position and Ad Rank
Actual cost-per-click (CPC)
Ad Formats
Text ad
What makes up a text ad
Tips for creating successful text ads
About Shopping campaigns and Product Listing Ads
Using Dynamic Search Ads
Ad Extensions
Enhance your ad with extensions
Show local business info with location extensions
About Google my business
Add phone numbers to your ads
Understanding your seller ratings
Display additional Site Links below your ad text
Check and understand Quality Score
The Understanding landing page experience
Create an effective mobile site
About invalid traffic Module 2 Ad
Formats Module 3 Ad & Site Quality
Overview of AdWords Tools
See your account history
Add negative keywords to your campaign
Targeting Tools
Target ads to geographic locations
How ads are matched to geographic locations
Excluding IP addresses
Bidding and Budgets Tools
Enhanced cost-per-click (ECPC)
About Conversion Optimizer
Set up Conversion Optimizer
Troubleshooting for Conversion Optimizer
Using automatic bidding
Cost-per-acquisition (CPA) bidding
Finding your first ads
About AdWords Editor
Introduction to AdWords Reporting
Introduction to AdWords Reports
Explore your data on the Campaigns tab
Customize your performance data
Use columns to find specific performance data
Create, save and schedule reports
Find, edit or remove reports
Interpreting AdWords
Evaluate ad performance on the search network
Attribution reports and conversion data
Measure keyword performance on the Search Network
Measuring reach and frequency
Measuring geographic performance
Budget Growth
Understand the budget impact on profit
Scaling budget by performance
Growing a profitable campaign
Growth in practice
Improve performance when the daily budget is depleted
Bidding for Performance
Learn the basics of performance-based bidding
Selecting metrics to maximize profit
Profitability and Lifetime Value
Achieving profitability
How to estimate conversion value
Measuring and comparing performance by periods of time
Additional Performance Insights
Using Auction insights to compare the performance
Using the Home tab to track your performance
Using labels in AdWords
Use segments to view performance data
Understanding the Search terms report
Measure ad extensions performance
Set up experiments
Monitoring your experiments
Using custom ad scheduling
Using keyword insertion
Get ideas to improve your account
What is AdSense?
Benefits of advertising on YouTube
YouTube and audience engagement
About True View video ad formats
True View in-stream ads
True View in-display ads
Reaching potential customers
Keyword contextual targeting:
Demographic,Topics
Affinity audiences, Custom affinity audiences
In-market audiences Remarketing
Your channel and Google+
YouTube Video Editor
What are bad neighborhoods?
Identifying link farms and link networks
What is link spam?
Sand Boxing
Hidden text and content
Keyword stuffing
Cloaking
Malware
-30, -350, -950 Penalties
Overview of the Google Panda update
Google Penguin SEO
Google EMD and Many More
Google Humming Bird Update
Introduction to Social Media
Creating a Social Media Strategy
Understanding Paid, Earned, and Owned Social Media
Social Sharing
Blogging for Business
Finding & Communicating with Influencers
Video & Youtube Marketing
YouTube Advertising
Social Networking & Facebook
Facebook Advertising
Microblogging & Twitter
Twitter Advertising
Online Reputation Management
Social Media Measurement
Social Media Analytics
Pinterest Marketing
Marketing through LinkedIn
Instagram
Overview of how Product Listing Ads work
Create a Google Merchant Center account
Create your product data feed
Create Shopping campaigns in AdWords
Consumer behavior and the impact of mobile
Mobile trends and opportunity
Mobile trends and opportunity
How mobile can full fill advertiser objectives
Promote an app
Drive calls
Drive online sales
Build awareness
Drive store sales
Google selling points
Best practices
Importance of a mobile site
Needs on mobile site
Needs on mobile site
The Full value of Mobile
How mobile AdWords is different than desktop
Measuring mobile success
App conversion tracking
Call conversion tracking
Mobile analytics with third parties
Google Analytics integration
Reporting
Getting Started | Email Marketing Strategy
Email Marketing History
How Email Marketing Working for Your Business
Learn Type of Emails | Email Template
Find the best components for your marketing emails
Choose a target audience.
Decide your email campaign goals
Setting strategies
Follow the email marketing legal guidelines
Learn ways to build your email list
Build your email list through a Subscribe Form
Build your email list through a Leads Form
Organize Event to build Email List
Learn Type of Email Platform
Learn about Email Solution Provider
Check to see if email provider is blacklisted
Compare email providers
Learn How to Check your open rates, click-through-rates,
conversion rates, unsubscribe rates and Bounce rates
Learn to Measure A/B Split Testing
Understanding email display problems
Testing how spam filters react to your campaign email
Referral Vs Affiliate
What is Affiliate Marketing
What is Merchant
Network | Type if Affiliate Network
What Advertiser Network?
Products/Service
Cost Per Conversion
Advertiser Requirements
Search engine spam
Type of Ads | Ads Placement
What is a Publisher?
Product Website Vs Publisher Website
Niches Website?
Create Content and Publish Post
Increase Website Traffic
Join Publisher Network
Eligibility to become a Publisher
Cost Per Commission
Apply the Code on Your Website
Analytics | How to Track Your Advertiser Network
How to Track Your Publisher Network
Google AdSense Fundamentals
Google AdSense Approval Basics
Google AdSense Approval Strategies
Introduction To AdSense Account Interface
How To Use AdSense Account Interface?
How To Place Ads On Websites?
How To Place Ads On Blogs?
Custom Ads Fundamentals
Ads/DFP Planner
How Will You Earn Money Via AdSense?
Google Webmaster Guidelines and Search
Console Google Webmaster Guidelines
Google Webmaster Guidelines
SEO | White Hat Vs Black Hat SEO Techniques
On-page and Off-page SEO | Holistic View
On-page SEO Foundation
Adding a website to Google Search Console
Google Search Appearance | Structured Data
Google Search Appearance | Rich Cards
Google Search Appearance | Data Highlighter
Google Search Appearance | HTML Improvements
Google Search Appearance | Accelerated Mobile Pages
Google Search Traffic | Search Analytics
Google Search Traffic | Links to your website
Google Search Traffic | Internal Links & Manual Actions
Google Search Traffic | International Targeting
Google Search Traffic | Mobile Usability
Google Index | Index Status and Blocked Resources
Google Index | Remove URLs
Google Crawl | Crawl Errors and Crawl Stats
Google Crawl | Fetch as Google
Google Crawl | Robots.txt Tester
Google Crawl | Sitemaps and URL Parameters
Google Crawl | Google Security Issues
Website is Hacked? | Recovery Process
Google Search console | Other Resources
SEO learning | wrapping Up
Introducing Google Analytics
Why digital analytics?
How Google Analytics works
Google Analytics setup
How to set up views with filters
The Google Analytics layout
Navigating Google Analytics
Navigating Google Analytics
Understanding full reports
How to share reports
How to set up dashboards and shortcuts
Basic Reporting
Audience reports
Acquisition reports
Behavior reports
Basic Campaign and Conversion Tracking
How to measure Custom Campaigns
Tracking campaigns with the URL Builder
Use Goals to measure business objectives
How to measure Google Ads campaigns
Course review and next steps