Social Media Marketing Course
Overview of Social Media Marketing (SMM) and Social Media Optimization (SMO)
Definition and differences between SMM and SMO
History and Evolution of Social Media Platforms
Understanding Social Media Algorithms
Basics of algorithms (Facebook, Instagram, LinkedIn, etc.)
Key factors influencing reach and engagement
Setting Goals and KPIs for Social Media
Definition and differences between SMM and SMO
History and Evolution of Social Media Platforms
Understanding Social Media Algorithms
Basics of algorithms (Facebook, Instagram, LinkedIn, etc.)
Key factors influencing reach and engagement
Setting Goals and KPIs for Social Media
Facebook Marketing
Instagram Marketing
LinkedIn Marketing
Twitter Marketing
Instagram Marketing
LinkedIn Marketing
Twitter Marketing
Developing a Social Media Content Plan
Balancing promotional, educational, and entertainment content
Copywriting for Social Media
Visual Content Design
Basics of graphic design for social media
Video Marketing Strategies
Video scripting and editing essentials
Repurposing Content Across Platforms
Balancing promotional, educational, and entertainment content
Copywriting for Social Media
Visual Content Design
Basics of graphic design for social media
Video Marketing Strategies
Video scripting and editing essentials
Repurposing Content Across Platforms
Setting Up for Success on Facebook
Creating and optimizing a Facebook Business Page
Content Strategy for Facebook
Facebook Groups for Community Building
Advanced Facebook Advertising
Analytics and Performance Tracking
Creating and optimizing a Facebook Business Page
Content Strategy for Facebook
Facebook Groups for Community Building
Advanced Facebook Advertising
Analytics and Performance Tracking
Creating a Professional Instagram Presence
Profile optimization (bio, highlights, and grid layout)
Content Types and Their Strategies
Hashtag and Trend Utilization
Collaborations and Influencer Marketing
Instagram Ads and Analytics
Ad creation and targeting strategies
Tracking ad performance through Instagram Insights
Profile optimization (bio, highlights, and grid layout)
Content Types and Their Strategies
Hashtag and Trend Utilization
Collaborations and Influencer Marketing
Instagram Ads and Analytics
Ad creation and targeting strategies
Tracking ad performance through Instagram Insights
Building a Strong LinkedIn Profile and Brand
Content Marketing on LinkedIn
Networking and Lead Generation
LinkedIn Advertising
Employee Advocacy Programs
Content Marketing on LinkedIn
Networking and Lead Generation
LinkedIn Advertising
Employee Advocacy Programs
Introduction to Paid Advertising on Social Media
Differences between organic and paid strategies
Facebook Ads Manager Deep Dive
Instagram and TikTok Ad Campaigns
LinkedIn Ads for B2B Marketing
Remarketing Strategies
Analytics and Reporting for Paid Campaigns
Differences between organic and paid strategies
Facebook Ads Manager Deep Dive
Instagram and TikTok Ad Campaigns
LinkedIn Ads for B2B Marketing
Remarketing Strategies
Analytics and Reporting for Paid Campaigns
Social Media Analytics Basics
Advanced Social Media Tools
Optimization Techniques for SMO
Creating professional reports for clients
Advanced Social Media Tools
Optimization Techniques for SMO
Creating professional reports for clients
Building a Social Media Campaign from Scratch
Influencer Marketing and Partnerships
Future of Social Media Marketing
Influencer Marketing and Partnerships
Future of Social Media Marketing