Advanced SEO Course

Conducting Keyword Research at Scale
Understanding Search Intent: Navigational, Informational, Transactional
Leveraging Google Trends, Keyword Gap Analysis, and Competitor Research
Long-Tail Keywords and Semantic Search Strategy
Advanced Tools for Keyword Research (e.g., Ahrefs, SEMrush, Moz, Google Keyword Planner)

Site Architecture & Information Hierarchy for SEO
Advanced Site Speed Optimization Techniques
Mobile-First Indexing and Responsive Design Best Practices
Structured Data (Schema Markup) for Enhanced Visibility
Handling JavaScript, AJAX, and Render-blocking Issues
Crawl Budget Optimization and Indexing Strategies
Core Web Vitals: Technical Aspects and Monitoring Tools
International SEO: hreflang, Multilingual Sites, and Geo-targeting

Advanced Content Research and Audience Segmentation
Content Clusters & Topic Clusters: Interlinking for SEO Impact
E-A-T (Expertise, Authoritativeness, Trustworthiness) in Content
Writing SEO-Friendly Content: Advanced Techniques and Case Studies
Content Audits: Identifying Gaps, Redundancies, and Opportunities
Optimizing Content for Featured Snippets, Position Zero, and Rich Results
Content Repurposing: Maximizing SEO Potential Across Formats

Advanced Link Building Strategies: Quality over Quantity
Identifying and Disavowing Toxic Backlinks
Building Relationships with Influencers and Industry Leaders
Effective Use of Guest Blogging, Outreach, and HARO
Digital PR & Link Acquisition for SEO
Social Signals & Their Role in SEO
Advanced Anchor Text Optimization and Link Diversification
Link Analysis Tools: Ahrefs, Majestic, and Moz Link Explorer

Setting Up and Optimizing Google Analytics for SEO Insights
Advanced Google Search Console: Deep Dive into Search Data
Conversion Rate Optimization (CRO) for SEO Success
Understanding SEO KPIs and Metrics: Impressions, Click-Through Rate (CTR), Bounce Rate
A/B Testing for SEO and UX/UI Improvements
Heatmaps and User Behavior Analysis for SEO Optimization
Using Data to Create SEO Reports and Presentations
Identifying and Resolving SEO Issues Using Analytics

Lesson 7.1: Mastering Google My Business and Local Listings
Lesson 7.2: Local SEO Ranking Factors: NAP Consistency, Reviews, Citations
Lesson 7.3: Optimizing for "Near Me" Searches and Hyperlocal SEO
Lesson 7.4: Location-Based Content Strategy and Geo-Targeting
Lesson 7.5: Local Link Building and Community Engagement
Lesson 7.6: Tools for Local SEO: BrightLocal, Yext, Moz Local, and Google Search Console Insights
Lesson 7.7: Analyzing Local Search Performance and Strategy Refinement

Lesson 8.1: Mobile-First Indexing & Mobile Usability
Lesson 8.2: AMP (Accelerated Mobile Pages) for SEO
Lesson 8.3: Voice Search Trends: Optimization for Natural Language Queries
Lesson 8.4: Local Mobile SEO: Optimizing for Google Maps and Other Local Platforms
Lesson 8.5: Mobile-First Website Design and User Experience
Lesson 8.6: Mobile SEO Tools and Mobile Site Speed Best Practices

Lesson 9.1: E-Commerce SEO Basics: Category Pages, Product Pages, and Sitemaps
Lesson 9.2: Optimizing E-Commerce Site Architecture for SEO
Lesson 9.3: Rich Snippets and Product Schema Markup for Better Visibility
Lesson 9.4: Building an Effective Content Strategy for E-Commerce
Lesson 9.5: Leveraging User-Generated Content and Product Reviews for SEO
Lesson 9.6: Handling SEO for Multiple Product Variants, Faceted Navigation, and Pagination
Lesson 9.7: Optimizing for High-Intent Search Queries in E-Commerce

Lesson 10.1: Conducting Comprehensive SEO Audits
Lesson 10.2: Identifying and Fixing On-Page SEO Issues
Lesson 10.3: Technical SEO Auditing: Diagnosing Crawl Errors, 404 Pages, Redirects
Lesson 10.4: Content Audits: Updating, Consolidating, and Removing Low-Quality Content
Lesson 10.5: Link Profile Audits and Clean-Up Strategies
Lesson 10.6: Site Speed Audits and Performance Optimization
Lesson 10.7: Creating and Executing an SEO Recovery Plan

Lesson 11.1: Real-World SEO Success Stories & Case Studies
Lesson 11.2: Problem-Solving Complex SEO Challenges: Case Study Approach
Lesson 11.3: Scaling SEO Efforts for Large Enterprises
Lesson 11.4: Recovering from Google Algorithm Penalties (Penguin, Panda, Core Updates)
Lesson 11.5: How to Conduct Post-Launch SEO Analysis After a Website Redesign
Lesson 11.6: Ethical Considerations and Avoiding Black-Hat SEO Techniques

Lesson 12.1: AI & SEO: How Artificial Intelligence is Changing SEO Practices
Lesson 12.2: Understanding Search Generative Experience (SGE) and Its Implications
Lesson 12.3: The Role of Video SEO in 2024 and Beyond
Lesson 12.4: Voice Search, Chatbots, and Conversational AI in SEO
Lesson 12.5: Predictive SEO: How to Stay Ahead of Trends
Lesson 12.6: Preparing for SEO in the Age of Augmented and Virtual Reality (AR/VR)
Lesson 12.7: SEO Automation Tools and Techniques for Scaling SEO Operations

Lesson 13.1: Building a Sustainable SEO Strategy for Long-Term Success
Lesson 13.2: Personal Branding as an SEO Expert
Lesson 13.3: Managing SEO Projects and Teams: Best Practices for Collaboration
Lesson 13.4: Freelancing and Consulting in SEO: Starting Your Own SEO Business
Lesson 13.5: SEO Leadership: Communicating Results to Stakeholders
Lesson 13.6: Navigating SEO Career Paths: From Specialist to Manager and Beyond